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Real Review of Kimp’s Unlimted Graphic Design Service

Read our honest review of Kimp with REAL example designs we received from Kimp’s unlimited graphic design service.

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Table of Contents

Kimp Overview

What is Kimp?

Kimp is a flexible, affordable unlimited graphic & video design service with flat monthly fees that help brands/agencies design and scale faster.

Trusted by thousands of businesses around the world, Kimp’s unlimited graphic design service can help you get a business idea off the ground, scale ad creation for marketing campaigns & agencies, and reach wider audiences with impactful design. 

Kimp’s claim is they can design just about anything that can be designed in PS, AI, or INDD and nearly every type of video design you could need. If you can’t use any of the 100+ design types Kimp covers, reach out to them via live chat or your account manager and see if they can design it for you. From Logo Animation to NFTs, Kimp has you covered!

How Kimp Works

Kimp is the only unlimited graphic design service that offers a 7-day free trial where you can design 3 graphic requests and 1 video request for FREE. Of course, there are some contingencies, but you can read more about this in the pros section below.

For a simple flat monthly fee, you can request an unlimited amount of graphic and video requests that will be tackled 2 requests at a time. This is one of the main value drivers behind Kimp – get double the creative output at a more affordable price.

Kimp uses Trello as their project management software, unlike other unlimited graphic design services that use custom backends. 

When your Trello board is created, you are assigned a dedicated design team and project manager who will tackle any design task you send over! We recommend you go through the Kimp 101 list in your Trello board to get a better idea of how you can maximize your Kimp experience.

Graphic explaining the 3 step process for how Kimp works

Trello Board

Unlike the top unlimited graphic design services that use a custom backend, Kimp’s project management all take place in a Trello dashboard. Once you gain access to your Trello board, you are assigned an account manager and 5-6 designers. What’s nice about Kimp is they work on two requests simultaneously while other graphic design services will typically do one request at a time.

For those unfamiliar, Trello is a project management software that uses a board view where you create cards (requests) that are then organized in lists.

In your Kimp Trello board, there are 8 different lists.

The 1st list is ‘Kimp Trial 101’. Under this list, you have all the information you need to get started and get the most out of your Kimp subscription!

The next 5 lists are the tabs that organize where your request is in the design process. In order, they are Request, Graphics In Progress, Videos in Progress, In Review, and Completed.

The 7th list is ‘Graphics Guidelines’ where you can add brand guidelines for graphic requests, read general design guidelines, and where you can duplicate the card for your desired design type so that you can fill in your request details.

Full dashboard view of custom Kimp Trello Board

Creating A Request With Kimp

Kimp makes it super easy to make a design request. Under each design type, you can see all the necessary details your designers will need to get started!

Step 1:
Fill In Your Brand Guidelines

Before making a request, make sure to fill in the brand guidelines for your request. To make the design process faster, and to cut down on the number of revisions required, share your brand guidelines with them.

Here’s what that includes:
-Logo
-Preferred colors/color palette
-Preferred fonts
-Mission/vision
-Target audience

If you have more than 1 brand, just duplicate the ‘Your Brand Guidelines’ card and make note of which brand it is in your request.

Screenshot of Kimp Trello Board highlighting where you can add brand guidelines
Screenshot of Kimp Trello Board highlighting where you can find specific project types

Step 2:
Find Your Design Request Type

Scroll/search through the list of Kimp’s graphic and video design services they offer. If you don’t see what you need, reach out to your account manager or Kimp’s live chat to get directions on how to make your request!

Step 3:
Duplicate The Design Card &
Fill In The Description

Once you’ve found the design request type you need, simply duplicate the card or copy and paste the description into a card in the “Request Column”. With Kimp, you have to provide info for each item in the design request description so that they can design you something you’ll love!

Once you’re done filling out the description, your Account Manager will either move your request into ‘Progress’ or ask for more clarification on your design request. This may take some time as your design team works Monday through Friday between 5:30 am – 1:30 pm EST.

Screenshot of description needed to submit a Logo Design

Onboarding

Because Kimp has to create a custom Trello board for you, there is an onboarding process before you start your free trial. Once you sign up, you are sent to the following page that tells you it may take up to 6 hours to connect you with your dedicated design team. For us, it only took 2 hours for our Trello board to be ready.

Once your free trial is up and you’re ready to sign up with Kimp, you are asked to hop on a quick 15-minute call with an onboarding specialist before paying for your subscription. In this call, they briefly go over some best practices and specifics about Kimp’s service.

Kimp onboarding message

Real Example Work
From Kimp

For our unlimited graphic design review series, a client of ours allowed us to use their brand to help us show you an apples-to-apples comparison from the top unlimited graphic design services.

For each unlimited graphic design service, we submit the exact same prompt.

Project Prompt

Our client, the White Label World Expo, is a global convention that brings 15,000 attendees, 600 suppliers, and 400 speakers from around the globe under one roof.

Just like with every unlimited graphic design service, for each of these requests, we used past examples of creatives that worked for us and asked for some new iterations.

With our design requests, we wanted the designers to have a lot of creative freedom so we can get a better idea of how amazing each unlimited graphic design service is.

To get a solid comparison, we had each unlimited graphic design service make a video ad, an image ad, a logo design, a landing page design, and an email template.

Video Ad

We shared a few video ad examples and requested a new iteration between 15-30 seconds that includes all the best parts of the convention.

(Sound is muted)

Turnaround time: 4 Days

WhiteLabelExpo_ImageAdExample_Kimp

Image Ad

We shared examples of ads that work really well for us and requested some iterations that includes our main value propositions.

Turnaround time: 8 Hours

Logo

We received 3 variations of a new logo. We gave little to no direction on the logo.

Turnaround time: 10 Hours

WhiteLabelExpo_LogoExample_Kimp
WhiteLabelExpo_EmailExample_Kimp (1)

Email Template

The emails currently sent out are heavily text-based. We requested an email template that is more visual and highlights the main value propositions of the convention.

Turnaround time: 2 Days

Landing Page

We requested a new landing page design that is conversion-focused and based off of the current homepage.

Turnaround time: 3 Days

WhiteLabelExpo_LandingPageExample_Kimp

Kimp vs The Top Unlimited Graphic Design Services

For each of these prompts, we had the exact same requests sent to No Limit Creatives, Penji, and Konstant Kreative.

How Much Kimp Costs

Kimp’s unlimited graphic & video design service is simple – one flat monthly fee. No contracts, no hidden fees, no stress of finding a great designer.

Get started with 3 graphic designs and 1 video design for FREE during your 7-day free trial with up to 50% off your first month using Kimp!

Kimp Pricing plans

Graphics

This monthly package starts at $499/month and includes:

  • 24 Hour Turnaround
  • 2 Active Requests
  • Add Unlimited Team Members
  • Dedicated Design Team
  • Dedicated Project Manager
  • Free Stock Images
  • Source Files
  • Includes Print & Digital Designs
  • Also Includes Custom Illustrations
  • Also Includes Basic GIFs
  • Also Includes Landing Page Designs
  • Also includes NFT Designs
  • Trello Project Management
  • Zapier integration

Video

This monthly package starts at $599/month and includes:

  • Unlimited Requests
  • Unlimited Revisions
  • Unlimited Brands
  • No Contract
  • 2-4 Day Turnaround
  • 2 Active Requests?
  • Add Unlimited Team Members
  • Dedicated Video Team
  • Dedicated Project Manager
  • Free Stock Images
  • Free Stock Videos
  • Free Stock Audio
  • Source Files
  • Trello Project Management
  • Zapier integration

Graphics & Video

This monthly package starts at $895/month and includes:

  • Unlimited Requests
  • Unlimited Revisions
  • Unlimited Brands
  • No Contract
  • 24 Hour Turnaround For Graphics
  • 4 Active Requests
  • 2-4 Day Turnaround For Video
  • Add Unlimited Team Members
  • Dedicated Design & Video Team
  • Dedicated Project Manager
  • Free Stock Images, Videos & Audio
  • Source Files
  • Includes Print & Digital Designs
  • Also Includes Custom Illustrations, GIFS, Landing Page Designs, NFT Designs
  • Trello Project Management
  • Zapier integration

Pros:
What We Like About Kimp

What’s a review without us sharing some of the pros and cons we experienced using Kimp’s unlimited graphic design service?

Free 7-Day Trial

One thing that Kimp has the upper hand over other unlimited graphic design services is their 7-day free trial. What’s awesome is you can choose the package you want and get 3 graphic requests and 1 video request for FREE.

For your 3 graphic requests, 1 request = 1 design (i.e. a single print or digital creative, or up to 2-3 pages of a multi-page design, depending on the amount of content).

For your 1 video request, 1 request = 1 video, up to 15 seconds in length + unlimited revisions within the 7-day trial period.

Like everything in life that’s free, it comes with some contingencies: during your trial, you will only receive these designs with a watermark on them.

The only things you can’t design during your free trial are:

  • Resizing of trial designs
  • Logo designs
  • Brand Mascot or Brand Character designs
  • Landing Page designs
  • Presentation designs

Regardless of these limitations, you can truly test the creative waters with Kimp before paying anything!

2 Active Design Requests

Some unlimited graphic design services only offer 1 active request at a time. For brands looking for more aggressive creative output, Kimp is a great option because they work on 2 active requests at a time. For the same price as another unlimited graphic design service, you can get double the output with Kimp.

Dedicated Design Team

A feature unique to Kimp, compared to other unlimited graphic design services, is the dedicated design team they build for you. With Kimp, the design consistency is more prevalent because you have the same designers working on your projects every time.

Cons:
Where We Think Kimp Can Improve

What’s a review without some cons?

Trello

Trello is an amazing project management platform that is extremely flexible to fit into anyone’s workflow. While Kimp does a great job of creating and managing the custom Trello board they make for you, we really love the custom backend software offered by No Limit Creatives, Penji, and Konstant Kreative.

We liked how other custom backends automatically assign members to you and give you a sense that everything is being taken care of with each step through the creative process. With Trello, Kimp is limited on the customization of the project flow with the project manager having to come in and move things throughout the design process.

Onboarding

We are always a fan of onboarding with unlimited graphic design services because you get a better idea of how you can maximize the service. With Kimp, the onboarding process felt a little long compared to our onboarding experiences with other unlimited graphic design services.

The whole onboarding flow starts with you purchasing a plan and redirected to a message telling you that you will receive an email within 6 hours with directions on how to access your Trello board.

Once you complete your free trial, you have to hop on a quick 10-15 minute onboarding call. During this call, your onboarding specialist goes through how to launch a project, how many projects at a time, what types of designs, and all sorts of other things before you can upgrade to a paid subscription.

Project Requests

Kimp’s project requests ask specific questions related to the design type you need so they can design the best possible creatives for you. While we think it’s super important to be clear about what your design needs are, there are times when you want to hand over those creative reigns.

Kimp’s working hours are 5:30 am to 1:30 pm EST, so make sure you fill out all of your project details in this time frame so your project manager can get back to you the same day with any additional follow-up questions!

Best Practices Using An Unlimited Graphic Design Service

These are some best practices to get the most out of your unlimited graphic design experience

1. Clear Design Communication

Your project will come out exactly the way you imagined it if your team can communicate your design needs effectively.

Systems are key to success with using an unlimited graphic design service. These systems teach your team how to write design requests, how to clearly communicate what they want, and how to communicate the revisions they need for drafts.

Save hundreds of hours every month by building a system your team can use to reduce back and forth communication and increase the chances your design comes out right the first time!

2. Unlimited Doesn’t Mean Unlimited

Kimp is an “unlimited” graphic design service meaning you get as many designs and revisions as humanly possible within a month. What unlimited means is that you can create an unlimited number of design requests, but you are limited on the number of active requests (1-2 a day).

Any requests with deadlines must be communicated to your project manager so you can get your requests flagged with a higher priority.

3. Supercharge In-House Design

We see unlimited graphic design services as a way to support your in-house design team. Using these types of services enables your in-house design team to focus their attention on more important design projects.

Our in-house design team loves to work with unlimited graphic design services like Kimp for projects that are more repetitive, tedious, or manually time-consuming design tasks.

For companies that don’t have in-house designers, unlimited graphic design services are a great way to outsource your creative needs to talented designers without any of the hassles of hiring, vetting, and managing.

Kimp vs The Rest!

We sent the same project request to the top unlimited graphic design services so you can see an apple-to-apples comparison of the type of designs you’ll receive. Like what you see? Dive into our in-depth review for each of them!

Kimp

$499

1st month 15% off

No Limit Creative

$399

1st month 50% off

Konstant Kreative

Penji

$499

15% off with code: ADVERTACT15

Get Started With Kimp Today!

Overall, Kimp is a great unlimited graphic design service for those looking to outsource design or take their graphics/videos to the next level. Go bananas with Kimp with one flat monthly fee. No contracts, no hidden fees, no stress of finding a great designer!


Click the link below to start your FREE 7-day trial and get 50% off your first month of Kimp!!